My notes from Yesterday’s Apple Announcement (iPhone X)

1504235064_apple-special-event-september-2017-steve-jobs-theater-iphone-x-launchI put together some notes as I watched yesterday’s Apple event streamed live from the new Steve Jobs theater at the new Apple campus. I sent them out to fellow Mac users at work (I am one of the strong supporters of Macs where I work), and got such good feedback, I thought I’d gather the notes here on my blog to capture them for myself in the future.

Plus, this blog is lonely. I don’t write on it nearly as much as I would like.

So with that being said, here’s my notes from yesterday’s Apple event (aka the annual fall announcement of the new iPhones).

  • Tim Cook opened the event with a tribute to Steve Jobs.
  • Broadcasting from the new Steve Jobs theater in the new Apple park.
  • Apple park converted from a “sea of asphalt” into a green space. Designed to be seamless with Nature. Brings the outside in and connects everyone to the beautiful California landscape
  • 100% renewable energy powered. One of the world largest on site solar farms
  • Great visitor center open later this year. More than just an apple store. Focus on inspiring people, as well as discovering and exploring new products
  • Retail update – Angela Ahrendts
    • No longer call them “stores”, call them Town Squares
    • new store designs – creating plaza, open spaces open to everyone,
    • Launched “Today at Apple” – classes/sessions to teach people to use their phones to take photos, or swift playgrounds, to teacher Tuesdays where they keep educators up to date on the latest technologies
    • These sessions are led by a new position called the “creative pro”, a complement to the genius bar
    • Continue to open new ones, and reinvesting in the current ones.
    • Tim Cook especially proud of the apple employees
  • First product up: Apple Watch
    • 50% year over year sales growth
    • Apple watch is now the #1 watch in the world
    • 97% customer satisfaction rate (industry leading)
    • Tim Cook: most important thing to apple is how the watch is helping to change people’s lives.
    • Bring on Jeff Williams to talk about new stuff.
    • Watch OS 4 – redesigned workout app, Gymkit a new app to link to gym equipment.
    • Enhancing the heart rate app. more data displayed, adding feature to detect elevated heart rate when not active.
    • Announcing Apple Heart Study: Will use Watch data to analyze arrhythmia and notify users. Collaboration with Stanford Medical. Starts in US.
    • Next gen apple watch: Apple Watch series 3
      • Cellular built in
      • number is the same as your iPhone
      • Can use Siri, maps, text and phone calls, Find my Friends automatically switches to Watch from iPhone.
      • Same size cases. New gold aluminum finish in sport. New band colors. New band called Sport loop (light, stretchy and breathable)
      • Cellular, GPS, 70% faster processor, Watch OS 4
      • Series 1 $249, Series 3 without cellular $329, Series 3 with cellular $399
      • All versions Available in both 38mm and 42mm
      • Orders begin Sept 15, Available Sept 22nd
  • Next up: Apple TV
    • Announcing Apple TV 4K
    • Eddie Que
    • Supports HDR 10 and Dolby Vision.
    • To be honest, I am not a video aficionado so I don’t know what all of the different terms mean.
    •  A10X fusion chip. 2x CPU performance and 4x graphics performance of current Apple TV
    • Working with large studies to bring all their 4K versions to the iTunes store, all at same price as the HD versions
    • If you’ve bought HD version, automatically upgraded to 4K at no charge
    • Apple TV 4K starts at $179, Sept 15th order, Ships Sept 22,
  • Next up iPhone: iPhone 8
    • Giving a summary of the impact of the iPhone these 10 years.
    • No other device has had the impact on the world like the iPhone.
    • so essential or put so much power into people’s hands as the iPhone
    • Our intention with iPhone has always been to create something so powerful, immersive such that the hardware disappears.
    • “Apple has always believed that technology infused with humanity can change people’s lives and improve the world.”
    • Phil Schiller to talk iPhone 8 (4.7”), iPhone 8 plus (5.5”)
      • This is a huge step forward for iPhone
      • Glass in front and back. Side band made of aluminum (Assume this is the antenna)
      • Silver, space grey, and new gold finish
      • 7-layer color process, 50% strengthening, glass reinforced by steel. Most durable ever in a smartphone. Microscopically sealed.
      • A11 processor, six-core CPU, 64 bit design
      • Lots of specs, but basically, better for games, and much better for photos (dual cameras in the Plus)
      • More power allows for AR (augmented reality). AR being added to apps – MLB at bat to show player stats in real time as scan around the ballpark. Sky Guide uses AR to superimpose star maps on the sky around you (awesome app. I use it myself a lot)
      • Still has home button
      • Future is wireless. – Wireless charging
      • Qi open wireless standard – Any Qi-certified charger will work with iPhone 8.
      • New generation of iPhone, packed with innovations.
      • iPhone 8: 64GB ($699), 256 GB ($849)
      • iPhone 8 plus: 64 GB ($799), 256 GB ($949)
      • Preorder Sept 15, available Sept 22nd
  • One more thing – iPhone X (X pronounced “ten”)
    • “We’re not stopping there. We do have… one more thing.”
    • The Future of the Smart phone
    • “Reveal a product that will set the path of technology for the next decade” (video)
    • Biggest leap forward since original iPhone.
    • Phil Schiller back up again
    • iPhone X
      • Edge to edge, top to bottom display,
      • Glass on front and back, same as iPhone 8
      • side Band made of polished stainless steel (assume this is the antenna)
      • water and dust resistant at microscopic layer
      • Two colors: Space grey and silver
      • Super retina display
      • Super Retina Display: 5.8-inches. 2426×1125, 458 ppi. First OLED display great enough for iPhone.
      • Raise to Wake, or tap the screen to wake
      • no more home button – opportunity to rethink the way to use it
      • swipe up from bottom to go “home”
      • iPhone X locked until you look at it, and it recognizes you – Face ID
        • Uses True depth camera system area – sensors at the top of the screen
        • neural networks and machine learning creates a mathematical model of your face, and check the results from the camera against the mathematical model created on board, to unlock the phone
        • A11 bionic chip with built in neural engine
        • requires user attention to unlock., opens even in the dark
        • Chance of random person unlocking your phone is 1 in 50,000 touch ID, 1 in 1,000,000 for Face ID
        • also works with apple pay & 3rd party apps that work with Touch ID
        • Animoji – can create custom emoji’s that follow your facial motion, and record them and send in iMessages
      • Amazing cameras – dual optical image stabilization, low light zoom, f/1.8 and f2.4, larger, faster, deeper. *Dual* optical image stabilization. Better low-light. 2x bright Quad LED flash.
      • Battery life: 2 hours longer than the iPhone 7
      • Wireless – also wireless charging, Qi certified charging, but made it better to move the industry forward
        • Airpower: new Apple wireless charging matt that can be used by both iPhone and apple watch and new air-pods with wireless optional charging case – coming next year
      • new Jonny Ivy video played of the iPhone X.
      • iPhone X: 64GB ($999) and 256GB ($1149). 
      • pre-Order starts October 27, shipping November 3
    • iPhone SE, iPhone 6s, and iPhone 7 (regular and Plus) also still being sold
  • In summary, Tim Cook thanks everyone who works at Apple
  • “I think Steve would be really proud.” – Tim Cook
Advertisements

Setting up the Apple TV: Part 3, Apple’s Remote app

Apple's Remote app icon from Apple's site.Continuing the series (part 1, installation, and part 2, Airplay) on setting up our new Apple TV at home, this post will sum up my thoughts of an app I had known about but since I didn’t own an Apple TV when it was released, had completely forgotten about. Apple has a tiny app (free) in the app store called Apple Remote, and it does just what it’s name implies. It turns your iOS device (iPhone, and, I presume, iPad, and iPod touch) into a remote to control your Apple TV.

Using the Apple Remote app came out of a fit of laziness. I was sitting on the couch with my daughter, and the Apple TV’s actual remote control (a beautiful and slender silver stick with a click wheel similar to the original iPods) was sitting across the room next to the TV. It was then that I remembered that Apple had an app called Remote and I immediately downloaded it to my iPhone4.

Upon first tapping the app, with the iPhone already on our local wi-fi network, it immediately found the home sharing that I’d set up via iTunes on my MacBook, and also subscribed to by our Apple TV. Once I’d logged into the home sharing, taping the screen turned on (or, more correctly, woke from sleep) the Apple TV. After it woke up, I saw the Apple TV navigation titles on the screen that are controllable by the left/right/up/down clicks on the silver remote’s click wheel. The controls on the Remote app are super simple. You swipe left right, up or down, to move a cursor on the screen in that large black open area in the center of the iOS device’s screen. The “Tap to Navigate” directional arrows on the image to the left are exactly what you’d see. Once you have moved the curser over what you want to choose, you simply tap on the iPhone’s screen. Tapping does the select.

I was, again, surprised at how easy it was to work. So easy, in fact, that my six year old daughter immediately took the iPhone from me and went about to scrolling through the list of movies we were streaming from my computer via Home Sharing (details coming soon) to pick out the movie she wanted to see (Ella Enchanted for those interested).

I know I am an Apple fan girl from way back, but it’s easy to see why when the things that Apple makes just work. I understand the hacker culture’s need to be able to jailbreak and tear apart the tech that they buy, but I also totally appreciate the culture of insanely great products that just work instilled into Apple’s design philosophy by Steve Jobs. The Apple TV and associated Apple remote all are two bits of technology that I know my Mom and Step Dad would be able to master is short order.

Whether or not Apple has the best TV ever in development for 2012, I am still happy we took the plunge with this huge Panasonic TV with the second gen Apple TV.

Enjoy,
RSM.